Agency: ZoCo Design
PriorAuthNow is a quickly growing startup in Columbus that provides a platform to streamline the prior authorization process for medical procedures. They approached ZoCo with the challenge of a rebrand and a new website that quickly and efficiently explains what they do, and the benefit of faster prior authorizations. I was the lead designer for this client and was intimately involved in every detail from design, to organizing and support in curating the content and digital messaging.
Branding • Stationery • Brand Standards • Digital Messaging Guide • Website Design
Rejected logo marks
PriorAuthNow wanted to drive home the idea of 'process' so I created a line element that goes from wavy and chaotic to straight and ends at a clear point. This graphic was consistent throughout the stationery.
For the business cards, I created a design that was meant to be printed on a heavy paper-weight with soft touch and a spot UV logo on the face of the card.
Because 'process' was so important, I created the website with that idea in mind. The line on the homepage animates as the user scrolls and highlights the top benefits of PriorAuthNow.