Agency: ZoCo Design
PriorAuthNow is a quickly growing startup in Columbus that provides a platform to streamline the prior authorization process for medical procedures. They approached ZoCo with the challenge of a rebrand and a new website that quickly and efficiently explains what they do, and the benefit of faster prior authorizations. I was the lead designer for this client and was intimately involved in every detail from design, to organizing and support in curating the content and digital messaging.
Digital Messaging Guide
Rejected logo marks
PriorAuthNow wanted to drive home the idea of 'process' so I created a line element that goes from wavy and chaotic to straight and ends at a clear point. This graphic was consistent throughout the stationery.
For the business cards, I created a design that was meant to be printed on a heavy paper-weight with soft touch and a spot UV logo on the face of the card.
Because 'process' was so important, I created the website with that idea in mind. The line on the homepage animates as the user scrolls and highlights the top benefits of PriorAuthNow.